Building blocks for marketplaces and multi-role platforms
Ship your marketplace platform without rebuilding the basics.
MarketCloud provides the foundational building blocks that usually complicate marketplace and platform delivery. You configure your roles, workflows, and rules to match your product — and MarketCloud’s APIs execute that logic consistently across your apps. Integrate directly from your UI and ship faster without reinventing the core.
What MarketCloud is
MarketCloud is a managed platform for building marketplaces and multi-role digital products. It combines shared platform foundations, optional add-on services, and product-level customization to generate a working backend for each tenant’s product.
Foundation services
Core platform services provide the common capabilities every marketplace or multi-role product needs: user identity, role and surface separation, permission checks, configuration handling, and workflow coordination.
Add-on services
Optional services support common marketplace requirements and can be enabled per product as needed.Examples include catalog and vendor workflows, search and discovery, geographical search, proximity queries, real-time location tracking, and pricing inputs.
Product-level configuration
Each tenant defines its participants, roles, and application surfaces through configuration. Rules, workflows, interactions between participants, and required data fields are configured rather than hardcoded. UI-facing fields and behaviors are derived from the same configuration, keeping APIs and interfaces aligned as the product evolves.
Foundations included
Essential platform capabilities that most marketplace and multi-role products would otherwise rebuild repeatedly.
Identity, participants & access
Who participates and how they operate.
- Participant types (customers, vendors/providers, admins, operators)
- Multi-persona users operating across roles
- Authentication and login flows
- Product-scoped roles and permissions
- Surface and API access isolation
Catalogs, supply & service setup
What is being offered and who provides it.
- Service catalogs and listings
- Offerings and variants
- Vendor / provider onboarding and management
- Availability rules and constraints
- Service configuration and metadata
Transactions, scheduling & fulfillment
Execution and lifecycle.
- Scheduling and reservations
- Booking workflows
- Order creation and management
- Cancellations, rescheduling, and state transitions
- Fulfillment and completion lifecycle
Interaction & relationship modeling
How participants discover, connect, and interact.
- Search and discovery
- Relationships and interaction states
- Preferences and visibility rules
- Platform-driven interaction patterns
Payments & financial flows
Money movement and financial records.
- Payment gateway integrations and international money transfer support
- Payment-ready orders with fees, commissions, and platform cuts
- Provider payouts and settlement flows
- Financial records and reconciliation support
Post-transaction & operations
Trust, support, and traceability.
- Feedback and ratings
- Disputes and support workflows
- Activity logs and audit trails
- Operational visibility
How it works
A simple integration model: shared foundations underneath, your product logic on top.
1
Start with foundations
Activate the core platform capabilities—identity, participants, access control, catalogs, and execution flows—as the baseline for your product.
2
Add your product logic
Implement your domain-specific rules and workflows on top of the platform, focusing only on what differentiates your product.
3
Ship and evolve safely
Introduce changes gradually, with clear boundaries between roles and application surfaces, without disrupting live users.
FAQ
Quick answers—kept short on purpose.
What parts of the product do tenant own?
Tenant owns the product logic, business rules, user experience, and all domain-specific behavior. MarketCloud provides the platform foundations, but it does not define how your product works or how users interact with it.
Where does MarketCloud stop?
MarketCloud does not build your frontend, define your business decisions. It focuses on backend foundations and execution, leaving product design, UX, and differentiation fully in tenant's control.
Can we adopt MarketCloud incrementally?
Yes. Products can start with a small set of foundations and enable additional capabilities as requirements evolve. There is no requirement to adopt the entire platform upfront.
Will we be locked into a fixed architecture?
No. MarketCloud maintains clear boundaries between platform foundations and product-specific logic. Core behavior and data remain explicit and portable, avoiding hidden coupling or opaque dependencies.
Talk to us
Have a question, idea, or want to explore whether MarketCloud is a fit? Send us a note and we’ll take it from there.